Purpose:This assignment is the first of three assignments.Students will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
Monitoring competitors performance is a key aspect of performing an external environment analysis.This assignment provides students the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).
Students also have the opportunity to review an organizations objectives and goals and the key functional areas within the organization.Performing an internal environment analysis helps assess a firms internal resources and capabilities and plays a critical role in formulating strategy by identifying a firms strengths to overcome weaknesses.In completing the internal environmental analysis students will construct an Internal Factor Evaluation (IFE) matrix and calculate financial ratios.
Students will perform an external analysis on a company from the list below or from a list of companies provided by the instructor.
Step 1:Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product will be between 5-6 pages in length excluding the title page, exhibits and reference page.
Step 3: Follow this format:
Title page with assignment title, your name, the course, the instructors name;
Comprehensive Written Analysis:
External Environmental Analysis
Internal Environmental Analysis
Step 4: In writing the analysis, the writing is in the third person.
Part 1:External Environmental Analysis
Use tools, concepts and information from your own research, perform an external analysis of the companys environment.
1) an industry analysis and
2) a competitive analysis.Use the top two competitors plus the company selected from the list above or the list provided by the instructor;
Analyze the market environment and identify opportunities and threats that challenge the organization;
Construct an EFE for selected company,
Develop a CPM for selected company;
Evaluate trends significant to the industry and company.
Discuss key areas of uncertainty related to trends or events that potentially could impact the companys strategy.
Part 2 Internal Environmental Analysis
Identify the companys mission, vision and objectives;
Provide a company background;
Perform an internal analysis:
oCorporate Level Strategy
oBusiness Unit Level Strategy
oFunctional Level Strategy
oAssess the companys interactions with its stakeholders, the organizational structure, the organizational culture, and communication/decision making among managers within human resources, marketing production, operations, finance and accounting, R
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