Principles Of Marketing Marketing Plan

Principles Of Marketing Marketing Plan
Choosing an Organization
You may choose any known organization (for-profit, not-for-profit, small, medium, large, existing, new start-up, established organizations are all permitted) or make one up for your Plan. If you make up your own organization, you will need to find (and reference where applicable) information that is relevant to this type of organization. If you are unsure, it is strongly suggested that you use an existing company. Focus on one or two major products/services rather than the whole organization.
Writing the Plan
Follow the report format for the Marketing Plan closely. Write in business report format using full paragraphs unless otherwise stated. It is crucial to follow various major concepts in the textbook to devise your plan and strategy for each section. In other words, use major parts of each chapter to discuss details for each section. The length of the assignment should be between 8-10 pages, not including an appendix. A minimum of 3 scholarly sources including your textbook must be cited using any recognized citation style. Use in-text citations throughout the paper.
It is recommended that you review the grading rubric attached to this dropbox before submitting your assignment.
Rubric Name: Marketing Plan
Print RubricThis table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.CriteriaLevel 3Level 2Level 1Criterion ScoreOverall Content170 points
All components of the marketing plan were thoroughly detailed to an excellent level of analysis and appropriate for the chosen organization.
The plan reflects application of course concepts.
Meets length requirement (8-10 pp. double-spaced, not including Appendix).
152 points
All components of the plan were addressed, but some aspects needed further description or did not reflect a complete familiarity with course concepts.
The length was slightly lower than required (7 pp. double-spaced)
130 points
Some of the plan’s components lacked sufficient detail or were missing altogether. Aspects of the plan presented a misunderstanding of course concepts.
The length is much lower than required (6 pp. double-spaced).
Lower than this will result in a serious grade reduction.
Score of Overall Content,/ 170Writing Mechanics and Citing20 points
Information was clear and easy to understand.
The completed plan was free of spelling, grammar, and punctuation errors.
A minimum of 3 sources was cited.
Resources were correctly cited throughout using a consistent style guideline.
17 points
Writing was clear with only a few errors in grammar, spelling or punctuation.
A minimum of 3 sources was cited.
Very minor citing errors may exist.
14 points
Writing had many (>5) errors in spelling, grammar, or citations.
Fewer than 3 sources were cited.
Plagiarized work will receive a grade of 0 on the ENTIRE assignment.
Score of Writing Mechanics and Citing,/ 20Organization and Formatting10 points
The plan was well-organized with the use of headings and other formatting to create a professional presentation that is easy to understand and navigate.
8 points
Organization and formatting were lacking in minor respects, impacting the overall presentation negatively.
6 points
Organization was lacking due to several unlabeled sections or poor use of other formatting techniques such as use of double-spacing, adequate margins, or page numbering.
Score of Organization and Formatting,/ 10Rubric Total ScoreTotalScore of Marketing Plan,/ 200
Overall Score
Overall Score
Level 3180 points minimum
Level 2150 points minimum
Level 10 points minimum

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code GIFT