Order Google Analytics Assignment

Posted: September 16th, 2022

Order Google Analytics Assignment
Compare the number of active users for both periods from the two plots. What do you conclude about the change in marketing effectiveness, if any, from the third quarter in 2020 and the third quarter of 2021? Please provide a screenshot to support your analysis.
Question 3
Compare the Bounce Rate for the third quarter in 2021 and the third quarter in 2020. What do you conclude? Similarly, compare Pageviews for the third quarter in 2021 and the third quarter in 2020. Please provide screenshots to support your analysis.
Question 4
CompanyOne wants to focus on younger users (18-24 and 25-34) who shopped during the first six months of 2021. Has the share of younger users changed from the first six months in 2020? How about changes in the proportions of older users during the same period? Please provide screenshots to support your answer.
Question 5
What about gender? CompanyOne’s objective was to attract a larger proportion of female visitors to their online store during the first six months of 2021 compared to the same period in 2020. Was that objective met? Please provide a screenshot to support your answer.
Question 6
CompanyOne has invested in a targeted marketing campaign to attract new users to their online store in the third quarter of 2021. Did CompanyOne attract more or fewer new users from July – September 2021 compared to the same period in 2020, irrespective of gender? What about new male users? What about new female users? Please provide screenshots to support your answer.
Question 7
(a) What were the top three countries which sent users to the CompanyOne online store from August 2020 to July 2021?
(b) When analyzing the percentage change in the number of new users by country of residence, which one of the three countries identified in (a) had the best percentage change in new users from August 2020 to July 2021? Which one of the same three countries showed the least improvement? Please provide a screenshot to support your answer.
(c) What were the top five U.S. states which sent users to the CompanyOne online store from August 2020 to July 2021?
M B A 6 4 0 P r o j e c t 3 M e m o f r o m Y i n g – P a g e 3 | 4
Question 8
CompanyOne wishes to target high-value users in future marketing campaigns. These are user groups with the highest Ecommerce Conversion Rate or Average Order Value. Which age group generated the highest revenue for CompanyOne from August 2020 to July 2021? How much was the revenue from this age group? Which age group generated the least revenue? Which age group had the highest average order value? Which age group had the highest Ecommerce Conversion Rate? Based on these observations, which age group or groups should focus on CompanyOne’s marketing efforts in 2022? In other words, which age group is likely to provide the most bang for the buck?
CompanyOne desires to examine the performance across the six age groups in further detail. You will examine the eCommerce data by selecting two dimensions: gender and age. Which gender and age group combinations had the highest and second-highest revenue from August 2020 to July 2021? Similarly, which gender and age group combinations had the highest and second-highest average order value from August 2020 to July 2021? What would be your recommendation to CompanyOne based on this analysis? Provide screenshots to support your answers.
Question 9
CompanyOne wishes to understand its site visitors better to fine-tune its future marketing efforts. Understanding audience composition regarding gender, age, and interests will allow CompanyOne to develop the right creative content and decide the media buys to make.
Google Analytics has over 100 affinity categories such as:
• Shoppers/Value Shoppers • Lifestyles