MGT306 Strategic Management Assignment

MGT306 Strategic Management Assignment
Individual Assignment
Unit: MGT306 – Strategic Management
Submission Date: 5.00 pm, Friday, Week 6
Total Marks: The assignment is worth 20% of the total unit marks.
Instructions:
1. Students are required to cover all stated requirements.
2. Your answer must be submitted via Turnitin.
3. You need to support your answers with appropriate Harvard or APA style references.
4. The Business plan should not be more than 2,000 words, excluding table of contents, references and cover sheet.
5. Only include information in your appendixes that has been directly referred to in the body of your document.
Assignment Task
Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings
Executive Summary
Business Environment
Vision, Mission and goals
Products and services
Business, organisation and finance structures
Strength, Weaknesses, Opportunities and Threat (SWOT) analysis
Premises, plant and equipment
Information systems and telecommunications
Intellectual property, licences and memberships Insurances
Goals, milestones, strategies
Goals and milestones
Marketing
Sales
Customer management and retention
Pricing
Suitable business strategy
Business competition
The industry
Target market
Market competition
Influence of Five forces
Financial forecasts
Set-up costs
Profit and loss forecast
Cash flow forecast
Balance sheet forecast
Break-even analysis
You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.
The following guidelines are to assist you with presentation and layout:
• Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date
• Use Arial, Calibri, or Tahoma, 12 pt font
• Double spacing
• Double justification of text
• Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number

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  • 12 pt Arial/Times New Roman
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  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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