L​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​OOK AT THE FILE ATTACHED AND FOLLOW THE GUIDANCE Read the

Posted: July 26th, 2022

L​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​OOK AT THE FILE ATTACHED AND FOLLOW THE GUIDANCE
Read the following resources to write this essay:
https://moodle.globalbanking.ac.uk/pluginfile.php/192432/course/section/21115/Unit 20 journal LO1-4.pdf?time=1632661477780
https://moodle.globalbanking.ac.uk/pluginfile.php/192432/course/section/21115/Mintel_Global_Consumer_Trends_2021.pdf
https://moodle.globalbanking.ac.uk/pluginfile.php/192432/course/section/21115/Decision Making Journal.pdf
https://moodle.globalbanking.ac.uk/pluginfile.php/192432/course/section/21115/Consumer behaviour in tourism Concepts influences and opportunities.pdf
What Makes Something Go Viral?
https://moodle.globalbanking.ac.uk/pluginfile.php/192432/course/section/21115/666376.pdf
? Brooks, A. (2019), ‘[Timeline] A brief history of influencers’, Social Media Today, 9 May, https://www.socialmediatoday.com/news/timeline-a-brief-history-of-influencers/554377/ (accessed 14 December 2021).
? Casaló, L.V., Flavian, C., and Ibáñez-Sánchez, S. (2020), ‘Influencers on Instagram: antecedents and consequences of opinion’, Journal of Business Research, 117, 510–19.
? Craft, E.J. (2019), ‘5 key takeways from the 2019 Edelman brand trust survey’, AdAge, 18 June, https://adage.com/article/digital/5-key-takeaways-2019-edelman-brand-trust-survey/2178646 (accessed 14 December 2021).
? De Veirman, M., Cauberghe, V., and Hudders, L. (2017), ‘Marketing through Instagram influencers: the impact of ​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​number of followers and product divergence on brand attitude’, International Journal of Advertising, 36, 5, 798–828.
? Elliott, H. (2020), ‘When the picture isn’t pretty: how influencers are adapting to lockdown’, Bloomberg, 1 April, https://www.bloomberg.com/news/articles/2020-04-01/how-social-media-influencers-are-affected-by-coronavirus-shutdown (accessed 14 December 2021).
? Evans, N.J., Phua, J., Lim, J., and Jun, H. (2017), ‘Disclosing influencer advertising: the effects of disclosure language on advertising recognition, attitudes and behavioural intent’, Journal of Interactive Advertising, 17, 2, 1–12.
? Faull, J. (2020), ‘For Michelin, influencers are taking the place of journalists’, The Drum, 18 February, https://www.thedrum.com/news/2020/02/18/michelin-influencers-are-taking-the-place-journalists?utm:source=Bibblio-Related