BSAD 380 International Business: Foreign Trade
1. What are the similarities and differences between domestic and international marketing? 2. How do legal, cultural, and economic factors in your home country affect product policy for foreign firms? 3. What are the advantages and disadvantages of each pricing policy? Why do most international firms use market pricing? 4. The ethnocentric approach and the geocentric approach both suggest standardization of the marketing mix. What […]