Buy Merchandising Assignment Help

Posted: September 16th, 2022

Buy Merchandising Assignment Help
1. According to the Six Steps in Strategic Planning find out the Aldi and Mercadona strategic plan 2021-2022 in Spain. Highlight the major differences and similarities between them. (33 points)
2. Make a picture related to Aldi and Mercadona Positioning Strategies in Spain using Price and Services / Products lines Offered axis. Explain why each company are using these positioning strategies. (33 points)
3. Discuss the Image and Promotion factors (store atmosphere, Interior layout, Advertising, Personal selling) that this Retailers are using currently. (33 points)
· Individual task.
· Use this Document Model and start in ANSWER SECTION
· Wordcount: Max 1 page per question divided in two sections:
· 1- Explanation
· 2-Major Conclusions
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
· Upload pdf document via Turnitin
Week (4) – Via Moodle (Turnitin). Due in week 4, Sunday 21 August 2022, 23,59 CEST
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
· To demonstrate that you have a strong knowledge of selecting and distribution channel in retailing.
· To be able to explain how to implement six steps strategic planning in retailing.
· To demonstrate that you have a strong comprehension of positioning strategy in retailing.
· To demonstrate that you understood information gathering and processing in retailing.
· To be able to evaluate the image and promotion factors in retail.
Exceptional 90-100
Good 80-89
Fair 70-79
Marginal fail 60-69

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