Buy Market Structure And Competitor Analysis
This week you will continue to play the role of the marketing manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices.
Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.
Marketing Simulation
After you play the simulation in three steps (view simulation instructions) complete the following Assignment:
Buy Market Structure And Competitor Analysis
Visit hbsp.harvard.edu and log in username.(heather98) password (Angelina1)
Click My Coursepacks, and then click “MT450 Marketing Management”
Simulation Instructions
You should play the simulation in three steps which are explained on the Prepare > How to Play screen:
Step 1: Review the dashboard and detailed reports under the Analyze tab.
The reports, accessible from the Analyze > Dashboard Overview screen will give students information about Minnesota Micromotors (MM) current and historical sales, product features that are desired by customers, how feature performance is changing for the motors over time, and financial statements for the company.
Step 2: Enter decisions for Quarter
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