BBA 4951 Unit IV Case Study

Posted: January 20th, 2023

Instructions
Implementation Plan: Part 1
During Unit IV, VI, and VIII, you will be working on an implementation plan for a business. The components within these three units combined will create this plan.
Please take a look at the 30 case studies located in your textbook on pages 370–625. There are multiple corporations that provide a large array of services and products. Please select one of these 30 organizations that interests you. You will use this company for the Unit VI and Unit VIII assignments, as well.
For Part 1, describe the company that you selected, the products/services they offer, and the history of the company. Next, analyze the company’s strategy, mission, and organizational structure. In your analysis, include the information below.

What does the strategy, mission, and organizational structure say about the company?
What are the positive aspects of the strategy, mission, and organizational structure?
What are the company’s short-term and long-term goals?
What are ways to improve the strategy, mission, and organizational structure?

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further outside research as needed. Some details, such as the short-term and long-term goals, may not be explicitly stated. Please use your best judgement and analytical skills to determine that information.
Your project must be a minimum of two full pages in length, not counting the title and reference pages. Include an introduction paragraph.
Rubric for Research Paper

 
 
Outstanding – 20pts
Good  – 15pts
Fair – 10pts
Unacceptable – 5pts

 
Outline
 
Excellent section headings, indicative of a steady “flow” to the overall paper. Topics and subtopics clearly indicated.
Professional looking.
Good section headings, indicative to a steady “flow” to the overall paper. Topics clearly indicated, could use more subtopics.
 
Fair section headings, indicative that the paper has “flow”. Topics and subtopics not clearly indicated. Unclear organization of thoughts.
 
Disorganized appearance.
Relevant topics missing or incorrect, paper has no indicative “flow”.
Not professional.

Abstract
 
Highly informative, complete and easy to understand. Appropriate vocabulary is used.
Abstract makes you want to read the paper.
Informative, complete and understandable. Appropriate vocabulary is used.
Somewhat informative and understandable.
 
Not very informative or understandable.
 

Structure
 
Thesis is clear, easy to find, and appropriate to the assignment.
Thesis is supported by the rest of the paper.
Paper contains a “roadmap” for the reader.
There is a logical “flow” to the topics/arguments. Conclusion follows clearly from the arguments presented.
Thesis is clear and appropriate.   Thesis fairly well supported.
Paper is fairly well organized.
Conclusion follows from the rest of the paper.
Thesis is fairly clear.
Inconsistent support for thesis. Paper weakly organized. Conclusion is acceptable.
Thesis unclear and/or inappropriate.
Thesis not supported.
Paper is not organized. Conclusion doesn’t follow from the rest of the paper.

Research
 
The evidence comes from a wide variety of valid sources. The bibliography is complete and reflects appropriate sources.
 
The evidence comes from the minimum valid sources. The bibliography is complete.
Valid sources are inconsistently used.  The bibliography contains minor formatting errors.
 
Multiple sources cited  incorrectly.
Bibliography missing.
 

Critical
Thinki
 
ng
Arguments are pertinent to the topic.
Arguments are logical, supported with evidence. The key arguments have been made – no major points have been left out.
Arguments are
pertinent to the topic.   Arguments are fairly logical and reasonably supported.
Most key arguments have been made.
Arguments are not consistently pertinent, logical, or supported. Few key arguments have been made.
Arguments not pertinent. Arguments rarely, if at
all, logical and supported.
Almost no key arguments have been made.